MÁS BUS, Reimpulso’s bus TV project, is the flagship project with which our company was born, reflecting our journey and experience in the sector. In Montevideo, we installed an innovative network of screens on 120 buses belonging to COME S.A. and COETC, part of the Metropolitan Transportation System (STM).

This technology, custom-developed to operate in buses, allows for high content rotation that is updated in real-time. The content, created by Reimpulso, covers topics such as culture, physical activity, entertainment, healthy news, nutrition, and more, promoting social and environmental regeneration. Additionally, 10% of the space is allocated to organizations and foundations working for the common good, allowing them to raise awareness and promote their causes. Advertising space can be sold conventionally or programmatically.

This project, the first of its kind in the region, transforms the passenger experience and sets a new standard in digital communication within public transport.